Frequently Asked Questions
There is a lot to learn about eCommerce and we encourage our customers to dive and soak up the wealth of infomration that is out there as a part of this we have put together a FAQ page to help get you started.
Frequently Asked Questions
"How many items can I have on my website? "
The Platform the ECMedia uses supports hundreds of thousands of products and thousands of categories, so this should not be a problem.
"What is the very least I need to be able to sell items online with my EcMedia website? "
You will need a computer that has access to the internet, an email address (any one will do - Gmail, Hotmail, BT, etc.) and lastly you will need a Paypal, Google checkpout or Merchant Account (or you can user all 3 and give the customer the choice for their convenience) with which you can currently process Credit/Debit card orders. If you are selling unique products you will also need a digital camera to take pictures to upload (the majority of images for more well known brands are available online).
"Can I operate a ECMedia Site without a Merchant Account? "
Yes you could just use Paypal or Google Checkout.
"How secure is the order taking procedure, do you use a 'Secure Server'? "
All card and account details are handled by the payment providers (Paypal, Google checkpout or Merchant Account) so your company cannot be held liable for the security of these details. Customers delivery address are held securely within the site database. optionally you can choose to SSL encrypt the connect between your customers and your site when they enter their address details (although this is not needed ordinarily).
"What other costs are there? "
There are no other costs other than those laid out in the Price List
"Can I incur any additional charges? "
No.
"When and from where can I use my control panel? "
The Control Panel (Admin Area) is served from our servers so can be used from any computer with a modern browser installed and connection to the internet (some of our competition rely on installing their application on your computer).
"How secure is my control panel? "
The Control Panel is password Protected and
"How long does it take to get my online shop up and running? "
The design and shell construction of the site takes in the region of 3 to 4 week's it is then usually down to the customer to populate the site with products (although ECMedia can do this as well if required)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content to both increase its relevance to specific keywords and coding HTML to remove barriers to the indexing activities of search engines.
Of course for search engines to index your site they need to be aware of the sites existance! The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results, these crawlers follow the majority of links that they come accross so the more links to your site the important your site will be considered to be by the search engines. A pages importance is given a numeric value by Google this value is conveyed for easy understanding as Page Rank. The higher your page rank the more important google considers your page. (Page Rank can be displayed as 0-10 value on google toolbar)
ECMedia will code your site to facilitate optimal Search Engine indexing.
It is generally down to the customer to monitor keyword density of their product descriptions, We would give the following guidelines:
Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.
So, try to include the product manufacturer and model name often amongst your text as these are the words that will most relevant to your product and the words that you would like to optimise in search result. Having said this do not make your description less usefull by over doing it as this will disuade would be customers.
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